Globally, there has been a close correlation between incentives for Electric Vehicles and market penetration of EVs in a country. Hence, wherever and whenever the government has pushed incentives to lower the cost of EVs, more EVs have been sold. Historically, this is due to the unfavourable unit economics electric…

Buying a car in India is a very big deal and for most Indians it is the most expensive asset they will ever own outside of their residence. Due to this, the journey from research to purchase is taken very serious by the vehicle buyer and the importance of the…

The Electric Vehicle story in India has started getting a lot of attention from the startup ecosystem and in this article, we try to provide a robust overview of the EV OEM sub-segments in India, expected adoption cycle by category and development & insights from key players in the market. …

Interest in the Electric Vehicle industry in India re-emerged after introduction of the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) policy in 2015. Ever since, the buzz around the sector has been growing with every passing year. The recent geopolitical tensions with China have only helped in…

In this article, we look at why electrification of vehicles in India makes sense and more specifically, why India is so well suited to go down this path given the constraints that exist with electric vehicle technology in general. As seen below, we can broadly list out four factors expected…

June 2020 Indian Automotive OEM sales data reinforces some trends witnessed in May figures, but also throws up some new insights including challenges emerging around inventory levels in the system In the month of May 2020, India Inc started opening up their plants and operations after a 2-month severe lockdown…

The Covid-19 pandemic could provide the trigger for large scale adoption of electric two-wheelers in B2B use cases such as last mile delivery where unit economics warrant a transition from ICE vehicles. India has the unfortunate distinction of being among the worst polluted countries in the world, with 14…

Before the lockdown was initiated towards the end of March’20 in India, the Automotive industry had already been suffering from a poor year with production below FY18 levels for most categories (except three-wheelers).

India was quite fast and proactive to put in place measures to deal with the Covid-19 threat, which started with a three-week lockdown in March and has now seen multiple extensions of the same. Given this extended lockdown in the country, the entire automotive value chain like most other sectors…